by 180 degrees, the symbols change their appearance:
The number 3 can resemble the letter E.
The number 7 can resemble the letter L.
The number 0 becomes an O.
The letters HSSV, when flipped and read in reverse order, create a visual sequence that contributes to the hidden message.
When those pieces are viewed together, the upside-down plate visually resembles a crude but funny slang term. That visual trick is a major reason the plate attracted attention: it creates a cheeky joke while appearing, at first glance, to be
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