the label. That visual association can be useful because prescription medication is something that needs to be handled carefully.
The distinctive color separates the container from many ordinary household products. It has become a visual shorthand for medicine.
This does not mean every orange bottle necessarily contains prescription medication, nor does it mean every prescription must be packaged in orange. Instead, the widespread use of amber containers has created a familiar association that people recognize almost automatically.
In other words, the color has become part science and part everyday design
There’s more to discover. Continue to the next page for the rest of this article.
